A popular luxury car dealership in DFW needed to update their site to align with the on-premise experience, improve their digital performance and competitiveness, as well as setup for future success with a new commerce platform.
Micheal Kors decided it was time to take over e-commerce operations from Nieman Marcus, their platform provider. Using a modified approach to the design methodology, our team quickly produced designs that updated and improved the experience of the site.
"E-commerce sales increased 73% in the quarter, as compared to sales at the previous outsourced site" - MichealKors.com
A business challenged by changing consumer behavior and new technology, hoping to stave off competition by offering new and improved search and merchandising features.
After getting over my fan-boyness of being on the Nintendo campus, I led the workshops into what was initially a very mysterious project. Our team eventually garnered praise for handling the cultural oddities, producing a simple but effective site for handling Nintendo parts and service requests.
