Role
User Experience Architect - managed an interaction designer and consulted the agency used to produce the visual design.

Deliverables
Information Architecture & Wireframes

Overview
The existing Park Place Motors website was limited in design and functionality.  Our prescribed approach led to a redesign of the site’s IA, functionality and visual style.

The new site will allow customers to shop across dealerships (makes) in a seamless responsively designed site.

The project is expected to go into production by March 2014.

Design Documentation

Note: Most if not all of our wireframes follow the same template and guidelines.  Once you’ve seen one set, you’ve seen most of the UX work at Amplifi.